""

BlockIQ aims to stop ad blockers

BlockIQ aims to stop ad blockers Source: Wikimedia

This is war! At least that seems to be what BlockIQ has declared on ad blockers. Those who know and are annoyed by ads on their screen and mobiles apply ad blockers in order for these not to show up. So far, ad blockers have worked wonderfully for internet fans.  However, the company BlockIQ is siding with enterprises that really want to get rid of those pesky ad blockers.  After all, their business invests in publicity this way and an ad that is not seen is one less lead.

The company has created a software that countermeasures the most popular ad blocker: Ad Block.  Through software called BlockBypass, they provide clients with different options to counteract blockers. One of the configurations allows them to simply educate their viewers on how blocking ads is what keeps websites operating and are important for them to survive. Other configurations will let owners refuse to show content to visitors unless the ad blocker is disabled. The most powerful one is to simply bypass the blocker.

According to statistics from PageFair, ad blockers have cost advertisers a total of $22 billion US. This is thanks to the increase of users worldwide of 41 percent in the last 12 months.

"The incredible growth of ad blocking has reached the tipping point where sites will no longer be able to operate," BlockIQ CEO Justin Bunnell said. 

The MO of BlockBypass is rather simple.  Ad blocker companies have a black list of companies that target undesired ads.  But they also have an algorithm that allows them to automatically and dynamically target those domains and add them to the list.  BlockBypass will make use of a technology similar to a proxy in a way that it will allow publishers to hide the location of the ad server.

According to the patent, “BlockBypass uses a cipher to encrypt or otherwise obfuscate the domain name, hostname, Uniform Resource Locator (URL), or other address or request of the advertisement call." 
 


 

Latest Articles

Spitzer Gives Astronomers New Way of Seeing Milky Way’s Black Hole

Spitzer Gives Astronomers New Way of Seeing Milky Way’s Black Hole

The Spitzer Space Telescope from Nasa has been exploring the Milky Way’s black hole for a good period of time. The Milky Way Galaxy is where the Sagittarius A* is. This is considered by astronomers as the cosmic beast. The space telescope, Spitzer, has been used to observe a large number of…

Graphene Turns Electricity into Light

In the current faced-paced world, researchers and scientists alike are breaking their backs every day to come up with new innovations that will make the world a better place. Airplanes are known to create a shockwave that produce a sharp “boom” sound when they start to move faster than…

New galaxy called Crater 2

Although scientific advances over the last century have been incredible, it’s easy to forget that we are still regularly making key discoveries. Some of these seem like they should be obvious, but take some time (whether it’s due to manpower, improvements in technology to measure, or…

Apple’s fight with the FBI

There are so many factors involved in the feud between Apple and the US government that it is pretty hard to try to establish a balanced position. It all began when Apple refused to access one of the phones of a San Bernardino shooter. The question that arises here is why would the tech giant deny…

A new drone for Israel

Technology is changing warfare. Israel has procured a new drone or Unmanned Aerial Vehicle (UAV). It is the Hero 30 - The Kamikaze Micro Drone produced by a company called uVision. The Hero 30 is carried by a soldier, and then propped on the ground for launching. It is launched from its pneumatic…

NASA tests heat shields for future Mars exploration

NASA’s preparations for future exploration of Mars are progressing. The science involved is just absolutely amazing. In fact, one of the most recent tests conducted by NASA was on heat shields for the spacecraft. These heat shields are designed to protect the spacecraft against extremely high…

The Buzz

  • Five kitchen gadgets that will make your life easier

    For those who love to cook, the kitchen can be a comforting, almost therapeutic place to be in. For others - not so much. If you want to cook your meal and get out of your kitchen as soon as possible, you need some extra help. Some intelligent devices save you time and energy. Here are five kitchen…

  • The Anker Ergonomic mouse

    Arthritis effects a surprising many today with over 60% of the afflicted being over 65. This leaves a significant number below this age. In a world so wrapped up in technology, physical accessibility to computers and the internet may not be the first thing to come to mind in regards to problems…

  • Vuzix video eyewear joins GoPro

    GoPro cameras have been ubiquitous since their release allowing people to shoot high quality, first person videos. Often, the most popular videos are intense extreme sports clips! In an effort to keep its product on the cutting edge, GoPro has released a Developer Program, which allows other…

  • Akarina 14 LED Hydroponic Box

    Indoor gardening is becoming popular in all the cities throughout the world due to high-rise apartment living and less available land for gardening. Anxiety, obesity, depression, and many other illnesses are increasing in today’s lifestyle, especially in the urban life. Gardening is one of the…

  • RIF6 mini tripod for smartphones

    In a time when we are connected to the Internet all the time, our smartphone has a special place. We communicate with our friends, we make payments, we get all the information that we need, and we take professional pictures. With all this, it is easy to understand why we are so interested in all the…

Fashion Feeds

New FAA drone regulations

With the purpose of keeping the standard of having the safest and most complex airspace in the world, the Department of Transportation’s Federal Aviation Administration released in August a series of regulations for the lawful use of unmanned aircraft systems (UAS) or “drones”.…

Companies to Block Extremist Videos

While companies are silent on whether rumors over the use of technology to automatically delete extremist content from their sites, it has been confirmed that they have met with the Counter Extremism Project (CEP) to adopt similar measures that Google, Microsoft, and Internet Service Providers used…

Japan abandons lost satellite

Astro-H satellite, also known as “Hitomi”, was a satellite sent by Japan´s space agency on February 17 to study black holes. The idea was primarily to study X-rays emitted by them. However, on March 26, contact with the satellite was lost. This brought all Japanese most brilliant…

Malvertisers use digital fingerprints

If you’ve ever owned a PC, odds are pretty good that at some point you’ve been a victim of malvertising. This is when you visit a website, and it installs a program onto your computer. Often, this happens without the user being aware of it. As many of us have experienced, these programs…

What is Bot Fraud?

Fraud is an issue in our modern society that we just cannot escape. Many people know of identity theft, online scams, and other measures of deception online, but what is bot fraud? Can robots really be fraudulent? Yes, robots can be created to steal identities online and pose many other threats to…

What is cellphone spyware & who uses it?

As the word itself suggests, cellphone spyware or spy software is precisely that: spying on a target phone in such a way that a person can have access to practically all cellphone activity. Now, it sounds like NSA would have access to all your activity and completely strip us of our privacy. This is…